Making its debut at SDCC 2026, the new WWE Elite 3-Pack features the first-ever WWE action figure inspired by Cyndi Lauper alongside “Rowdy” Roddy Piper and Captain Lou Albano, commemorating the legendary Rock ‘N’ Wrestling era that helped propel WWE into the pop-culture mainstream during the 1980s. Inspired by Lauper’s unforgettable appearance on Piper’s Pit, the collector set celebrates the intersection of music, fashion, entertainment, and wrestling fandom through one of WWE’s most iconic celebrity crossover moments.
Packed with bold ‘80s nostalgia and entertainment history, the release pays tribute to the era that blurred the lines between MTV, music, and professional wrestling, with Cyndi at the center of it all.
WWE Elite 3-Pack – Cyndi Lauper, Roddy Piper, Captain Lou Albano
Available on July 23rd at 9AM PT on MattelCreations.com and in person at SDCC.
- WWE Elite 3-Pack features “Rowdy” Roddy Piper, Captain Lou Albano, and the first-ever WWE action figure inspired by music icon Cyndi Lauper, commemorating the legendary Rock ‘N’ Wrestling era that helped bring WWE into the pop-culture spotlight during the 1980s. Inspired by Lauper’s memorable appearance on Piper’s Pit, the collector set celebrates the intersection of music, entertainment, and wrestling fandom through one of WWE’s most iconic crossover moments.
“I’ve always believed in the magic of bringing music, personality, and storytelling together, and my time at WWE was exactly that. It’s incredible to see Mattel honor the bold, classic style of the ’80s while connecting with today’s fans, and this 3-pack brings that energy back to life for a whole new generation.” – Cyndi Lauper
The release also reflects Mattel Creations’ continued focus on building products for the modern collector, as fans increasingly seek nostalgia, self-expression, and deeper cultural connection through the brands they love. Spanning generations of collectors — from lifelong toy enthusiasts to fans drawn in through entertainment, music, fashion, gaming, and design culture — Mattel Creations continues to reimagine fandom through highly detailed, fan-forward collaborations and SDCC exclusives that celebrate pop culture history in new and collectible ways